PERSONAL DATA PROTECTION POLICY
1.1 Thank you for visiting the website (the “Website”). ATAG’s is registered as ATAG Enterprise (“we”, “us” or “our”) and is committed to protecting and respecting your privacy.
2. What types of Personal Data do we Collect?
2.1 The types of Personal Data that we may Collect includes information necessary for our legitimate business interests. This may include personal information which contains identifiable information such as (amongst other things) your first and last name, screen name, email address, postal address, physical address, telephone number, date of birth, details about your telephone device (e.g. mobile phone) and your telephone service provider and information related to providing products and services (“Personal Data”).
2.2 We may also Collect other information, including your interests, preferences, purchasing behaviour, transactional information, geographical location and demographics (e.g., age, gender, and income information). We may, on occasion, combine Personal Data we receive online with other records (such as those from telephone and direct purchases) to develop a customer profile relating to you.
2.3 We will attempt to limit the types of Personal Data we Collect to only that to which you consent (for example, in the context of online registration, competitions, message boards, surveys, polls, games, SMS, MMS and other mobile services).
2.4 When you visit our Website, our web server also automatically records the name of your ISP (Internet Service Provider), the website from which you visit us, the pages on our sites you visit and in what sequence, and the date and length of your visit. This information is aggregate and anonymous data and does not identify you specifically.
3. How does ATAG’s use your Personal Data?
3.1 We may use your Personal Data to:
3.1.1 provide services or products you request (e.g. send you by email or other electronic means our newsletters or other products or services in which you express an interest);
3.1.2 allow you to participate in recreational activities on the Website (e.g. participate in our message boards), to organise or carry out promotional activities, games or promotional events;
3.1.3 inform you of changes made to our Website;
3.1.4 inform you of products, services, promotions, offers and competitions which you may find interesting, subject to clause 6 below;
3.1.5 Respond to any queries you may have;
3.1.6 develop a more direct relationship with you for the purposes described in this section;
3.1.7 develop an online customer profile;
3.1.8 understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services; and
3.1.9 for security, administrative and legal purposes.
3.2 Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use this information to deliver such mobile services and content to you, to carry out market research, to track sales data and to plan other promotional activities which may be of interest to you.
3.3 We will not process your Personal Data longer than is necessary for the purpose stated in this Policy.
4. What is ATAG’s Cookies Policy?
4.2 We may also use “web beacons” that monitor your use of our Website. Web beacons (or web bugs) are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data, such as the IP (Internet Protocol) address of the computer that downloaded the page on which the web beacon appears, the URL (Uniform Resource Locator) of the page on which the web beacons appears, the time the page containing the web beacon was viewed, the types of browser that fetched the web beacon and the identification number of any cookie on the computer previously placed by that server. When corresponding with you via HTML capable e-mail, web beacons let us know whether you received and opened our email. On their own, cookies or web beacons do not contain or reveal any Personal Data. However, if you choose to provide us with Personal Data, it can be linked to the anonymous data stored in the cookies and/or web beacons. Most browsers are initially set to accept cookies. However, if you prefer, you may adjust your browser to reject cookies from us or from any other website. Additionally, by setting your web browser to display HTML emails as text only, you may be able to prevent the use of some web beacons. However, please note that certain areas of our Website can only be accessed in conjunction with cookies or similar devices.
5. What about Personal Data that is publicly available?
6. Will my Personal Data be used for marketing purposes?
6.1 Upon obtaining your prior consent, we may use your Personal Data for the purposes of:
6.1.1 direct marketing of our own products and services and on behalf of other companies within ATAG’s; and
6.1.2 direct marketing of products and services on behalf of selected third parties, if you have agreed to your details being passed onto third parties.
6.2 You are entitled to request that we desist from using your Personal Data for the purposes of direct marketing, and we will provide you with the necessary functionality for you to do so with ease, each time we market to you.
7. What security measures are in place to protect my Personal Data?
7.1 Although absolute security cannot be guaranteed on the Internet, we have in place up-to-date, reasonable technical and organisational security measures to protect your Personal Data against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we Collect online.
7.2 While we cannot ensure or warrant the security of any Personal Data you provide us, we will continue to maintain and improve these security measures over time in line with legal and technological developments.
8. How will ATAG’s store my Personal Data?
8.1 We store your Personal Data in Microsoft Cloud in Singapore. If the location of the central database is located in a country that does not have substantially similar laws which provide for the protection of personal data, we will take the necessary steps to ensure that your Personal Data is adequately protected in that jurisdiction.
9. Will my Personal Data be shared with anyone else?
10. How can I find out what Personal Data ATAG’s holds about me?
10.1 To see the Personal Data we have collected through this Website that relates to you, to withdraw the consent for us to process your Personal Data and/or, correct or update this Personal Data or to specify the Personal Data that you consent us to process, please email us at email@example.com. In addition, we will always give you the opportunity to update your preferences regarding our use of your Personal Data. In the event you have signed up and joined our loyalty programme, you are allowed to update your Personal Data from time to time by visiting www.myatag.com/waiver. The updated Personal Data will be reflected in the system after you have updated the said data.
10.2 To protect your privacy and security we will take reasonable steps to verify your identity before granting access. If you have any additional questions about Personal Data we hold about you, please contact us at firstname.lastname@example.org .
11. Use of the Website by children
11.1 This Website is accessible to any person above the age of 18 and with parents’ permission for children below the age of 18.
11.2 We require children who are under the age of 18 to consult with their parents before providing Personal Data. We also encourage parents to supervise their children’s online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also prevent children from disclosing online their name, address, and other Personal Data without parental permission.
11.3 We encourage parents to talk to their children about the use of the Internet and information they disclose to websites.
13. Governing law
14. How can I contact ATAG’s?